Meet the shops that buy and install your products

The International Window Film Conference and Tint-Off takes place September 8–10, 2027, at the Orange County Convention Center in Orlando, Florida. Window Film magazine and PPFMag organize the event for the window film, PPF, wrap and coatings industries.

For manufacturers and distributors, the appeal is straightforward: time with shop owners and installers who use the products. Existing dealers can meet their reps and technical staff. Shops looking for another supplier can compare materials, pricing, training and support in person.

What a dealer wants to know

An installer looking at a film brand needs more than a sample book. Can the company keep the films and roll sizes the shop uses in stock? Where do orders ship from? Is there a minimum order? Who answers technical questions, and who handles a claim if something goes wrong?

The product questions depend on the work. An automotive shop may want to discuss shrinking, adhesive, appearance and matching shades. A flat-glass installer may need help choosing film for a particular glass type, understanding the performance figures or explaining the warranty to a building owner. Decorative and security-film suppliers should be ready to discuss installation requirements as well as the finished appearance.

For a new manufacturer, these conversations can reveal what it needs to offer dealers. For an established supplier, they are a chance to hear directly from the people installing its film every day.

Tools, software and shop services belong here too

The 2027 guide welcomes tools, cleaners, sprayers, software, marketing and professional services, alongside film and coatings suppliers. These companies have a reason to be at a show where owners are making decisions about equipment, employees and growth.

A tool demonstration should make it clear what the tool does and when an installer would reach for it. A software demonstration can show a familiar job from start to finish: entering a lead, building a quote, scheduling the work or cutting a pattern. That gives an owner something concrete to compare with the way the shop works now.

Sponsorship levels and the December deposit deadline

The organizer says confirming sponsorship and making a deposit by December 15, 2026 locks in 2026 rates for the 2027 event. Prices are in U.S. dollars: Topaz $4,295; Opal $6,200; Emerald $12,000; Sapphire $17,600; Ruby $25,000; Diamond $32,000; and Diamond Plus $52,500. Keynote sponsorship pricing depends on the speaker.

Topaz and Opal each include booth space up to 10 by 10 feet and four full staff registrations. Emerald allows up to 10 by 20 feet and eight registrations; Sapphire 10 by 30 feet and 12; Ruby 20 by 20 feet and 16. Diamond and Diamond Plus allow up to 20 by 30 feet, with 20 and 24 registrations respectively.

Opal and higher levels include the ability to present Learning Lab training and/or exhibition-floor demos. Competition scholarships and other benefits vary by package. The full comparison chart is linked below.

Plan the space around what you will show

The preliminary floor plan includes tint, PPF and wrap competition areas, Learning Lab classrooms, a demo area and a Window Film Lounge. WFCT shares the planned floor with Auto Glass Week.

Before selecting a space, discuss the demonstration with event management. A company showing film installation has different needs from one displaying hand tools or running software on a screen. Ask about working space, power, freight and booth services, then include those costs with travel and staffing in the show budget.

The guide lists Barry Atkins at batkins@glass.com or 540-602-3268 for sponsorship and custom packages. The official WFCT website has an update signup for the developing 2027 program.

Event information and planning materials

Official WFCT website and event updates · 2027 sponsorship guide · Package comparison · Planning floor map

Sponsorship inquiries: Barry Atkins, 540-602-3268.